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01:05:57 Content Marketing - A Shifting World Content Marketing - A Shifting World	Content Marketing - A Shifting World Many organizations are using video for marketing and the conversion rate is usually double when using video. The panel covers why audiences respond better to video-based campaigns, how video creates… cornell linda crowe michal tsur scott salik raymond attipa carrie sanzone visalus oracle consumer shandy media content marketing From Connect 2014 179 plays
27:22 Turning Audiences into Customers: Using Videos… Turning Audiences into Customers: Using Videos Effectively Throughout the Marketing Lifecycle	Turning Audiences into Customers: Using Videos Effectively Throughout the Marketing Lifecycle Linda Crowe, Director of Video and Digital Media Marketing, Oracle. It's no secret that video is a very effective for driving audience awareness. But how can enterprises use video throughout… keynote published linda crowe oracle video marketing kaltura connect From Linda Crowe, Oracle 249 plays