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Content Marketing - A Shifting World

Many organizations are using video for marketing and the conversion rate is usually double when using video. The panel covers why audiences respond better to video-based campaigns, how video creates…

From  Connect 2014 on June 26th, 2014 157 plays 0  

Turning Audiences into Customers: Using Videos Effectively Throughout the Marketing Lifecycle

Linda Crowe, Director of Video and Digital Media Marketing, Oracle. It's no secret that video is a very effective for driving audience awareness. But how can enterprises use video throughout…

From  Linda Crowe, Oracle on October 14th, 2013 223 plays 0