User generated video has a bad reputation in the enterprise world. This is largely because it is unprofessional and difficult to manage and control your brand and messaging. So how do you capitalize on empowering your employees and customers as the front lines for your brand? In this session we will discuss video content strategies spawning from these four trends: Social transparency and engagement; Employees as spokespeople and ambassadors for your brand; Global customers as the voice of your brand; The shift from visual to virtual identity