Speaker: Nick Barber – Senior Analyst, Forrester Video is no longer bonus content; it’s a must-have for brands because it engages customers across the lifecycle like no other medium. Video enables marketers enhance brand perception and connect with prospects, it helps sales engage clients with personalized messages, it facilitates quick customer onboarding, and it strengthens post-sales service and support scenarios. Companies that don’t use video risk getting left behind by customers who expect great customer experiences. This session featuring Forrester Research senior analyst Nick Barber will detail trends and use cases for video and how companies can use it to enhance the customer experience.