This sessions highlights the latest refinements in the industries leading "HTML5 first" player platform; from its bran new skin, to new tools letting you leverage the massive feature set on native android and iOS platforms, all without sacrificing native performance. It covers ease of customisation with real-time demos from player.kaltura.com. Everything from advanced analytics to robust montization options can be configured once and and work everywhere. Enabling content producers to build rich experiences, with robust content controls and powerful tools for increased engagement in everything from IE8 to the latest HTML5 browsers on desktop to native apps on iOS and Android.