With the rapid increase of online video, organizations are facing a multifaceted challenge around accessing global-audiences, complying with government regulations and industry standards, and capturing accurate data. Every video experience benefits from captioning, transcription and translation services as a means to increase video accessibility, enhanced learning retention, richer user engagement, semantic search and improved SEO results. Kaltura’s approach is to arm every user with the best chance at success by providing the broadest range of solutions with the deepest reach. In this panel session, we discussed best practices and solutions to be cost-effective, and dilligent in reaching wider audiences and turning video from a "black-box" to a rich semantic knowledge and communications medium.