Avid is a product and solutions focused company whose customers are content creators in the film, audio, and broadcast industries. Our customers in news are struggling to integrate their broadcast news and web news operations to better leverage the content being generated for each separate platform. To address this need, we developed a proof of concept that leverages both Avid products and third-parties, including Kaltura, to demonstrate workflows that would allow a broadcaster's broadcast and web operations to share video and story content seamlessly. This proof of concept focuses on the needs of news customers, but applies generally to any customer needing a multi-platform distribution solution. The presentation will describe the role of Kaltura in the project and how integration with it was achieved.