In an increasingly crowded OTT marketing, what do you need to do to ensure your OTT service launch is successful? Join Vodafone Spain for a discussion of how they managed everything from process to technology to strategy to take on the incumbents and bring in users through a superlative user experience. Learn some of their tricks, from handling sports and Netflix to creating an offering with HD and even 4K. Looking for the secret to success? Look no farther. Presented by Ignacio García-Legaz